Eisenberg Center Conference Series 2006: Communicating Harms and Benefits of Prescription Drugs to Health Care Consumers

Publications

Evans WD, McCormack L. Applying social marketing in health care: communicating evidence to change consumer behavior. Med Decis Making 2008 Sep-Oct;28(5):781-92. PMID: 18556638
(PubMed abstract)

Lipkus IM. Numeric, verbal, and visual formats of conveying health risks: suggested best practices and future recommendations. Med Decis Making 2007 Sep-Oct;27(5):696-713. PMID: 17873259
(PubMed abstract)

Politi MC, Han PKJ, Col NF. Communicating the uncertainty of harms and benefits of medical interventions. Med Decis Making 2007;27:681-95.
(Adobe PDF journal article, size 205kb)

Presentation Summaries

	Communicating Harms and Benefits of Prescription Drugs to Healthcare Consumers (PowerPoint presentation, size 153 kb)
	What Do We Know About How Evidence of Harm and Benefit is Communicated in Other Countries? (PowerPoint presentation, size 2.7 MB)
	Marketing "Evidence" to Healthcare Consumers: Applying Social Marketing to Evidence About the Harms and Benefits of Pharmaceuticals. (PowerPoint presentation, size 9.6 MB)
	Communicating Harm and Benefits to Vulnerable Populations (PowerPoint presentation, size 57 kb)
	Communicating the Harms and Benefits of Medical Treatments: A Look From Both Sides of the Aisle. (PowerPoint presentation, size 1 MB)

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