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Realizing the Promise of Web 2.0: Addressing Health Disparities in Vulnerable Populations (Session III)

White Paper Sep 30, 2010

Page Contents

This conference took place on September 14, 2010, in Gaithersburg, Maryland. The conference explored the key tasks of the Effective Health Care (EHC) Program and proposed Web 2.0 solutions that can enhance public interaction throughout the research process, expand the dissemination of EHC Program products, increase the use of EHC Program materials at the point of care, and boost the comprehension and use of evidence among vulnerable and disparate populations.

This third session addresses the promise of Web 2.0 tools in addressing health disparities in vulnerable populations.


M. Chris Gibbons, M.D., M.P.H., Presenter

Linda Fleisher, M.P.H., Ph.D(c)., Presenter

Case Panel Discussion: Web 2.0 Applications and Strategies for Reaching Underserved and At-Risk Populations

Jane Lincoln, Panelist

Yvonne Hunt, Ph.D., M.P.H., Panelist

David B. Buller, Ph.D., Panelist


David B. Buller, Ph.D., is a Senior Scientist and Director of Research at Klein Buendel, Inc., a health communication research firm located in Golden, Colorado. He received his Ph.D. in Communication from Michigan State University. From 1986-97, Dr. Buller was on the faculty of the Department of Communication at the University of Arizona, rising to the rank of full professor. At the University of Arizona, he conducted health communication research at the Arizona Cancer Center as the Director of the Behavioral Sciences Section. In 1997, Dr. Buller moved to Denver where he was a Senior Scientist at AMC Cancer Research Center (1997–2002) and the Harold Simmons Senior Scientist for Health Communication at the Cooper Institute (2002–05). He joined Klein Buendel, Inc. in 2005. He has been a consultant on health communication to the National Cancer Institute, U.S. Centers for Disease Control and Prevention, and several universities and is a permanent member of the Community Influences on Health Behavior Study section at the National Institutes of Health. Dr. Buller is the recipient of the Everett Rogers Award for public health communication from the American Public Health Association and the Outstanding Researcher/Research Project Award from the Colorado Cancer Coalition. He is the immediate past Chair of the Health Communication Division in the International Communication Association.

In his health communication research, Dr. Buller has tested theory-based communication strategies employing interpersonal communication, media, the Internet, and mobile technologies and environmental and policy approaches. His research has focused on reducing the risk of chronic disease among children and adults in community settings by improving sun protection, dietary behavior and physical activity, reducing the use of tobacco and abuse of alcohol, preventing sexually-transmitted infections, and supporting informed decision making on human papillomavirus vaccination. Dr. Buller's research has been funded with nearly $30 million in grants and contracts from the National Cancer Institute, National Heart, Lung, and Blood Institute, US Centers for Disease Control and Prevention, Robert Wood Johnson Foundation, Cancer Research Foundation of America, Arizona Disease Control Research Commission, and Colorado Department of Public Health and Environment. Dr. Buller has published over 125 books, chapters, and articles on his research.

Disclosure: Intellectual Property – Klein Buendel, Inc. owns websites developed by scientific staff

Linda Fleisher, M.P.H., Ph.D(c)., is the Assistant Vice President of Fox Chase Cancer Center’s Office of Health Communications and Health Disparities (OHCHD), and also an Assistant Research Professor at Fox Chase Cancer Center. OHCHD includes community outreach, cancer screening, the Resource and Education Center, and other health communications research projects. The Office of Health Communications and Health Disparities is dedicated to bringing state-of-the-science prevention, screening, and treatment programs to the many communities served by Fox Chase Cancer Center.

Dr. Fleisher has over 25 years of experience in the fields of cancer control, health communications, program planning, management and evaluation, as well as intervention research. During her career, she has developed numerous health education materials and resources, co-authored a number of health communication tools (print and new media) and numerous publications on various health communications topics and projects. She is also a member of the Healthy People 2010 Health Communications Working Group. She has directed a number of successful cancer control efforts focusing on tailoring health communications materials to underserved audiences and on the use of formative evaluation and community participation in developing cancer-related programs. A particular area of interest is health literacy and informed consent. She has developed a number of easy reading materials, co-authored the Practical Guide to Informed Consent and directed a Pfizer-funded project to train health care organizations to better understand the health literacy needs of their patients.

Disclosure: nothing to disclose.

M. Chris Gibbons, M.D., M.P.H., is an Associate Director of the Johns Hopkins Urban Health Institute and is on the faculty at the Johns Hopkins' Schools of Medicine and Public Health. Dr. Gibbons' expertise is in the area of behavioral interventions and consumer health informatics where he focuses on using information and communications technologies to improve healthcare disparities.

Dr. Gibbons is a member of the National Academy of Science's Committee on the Role of Human Factors in Home healthcare and has been named a Health Disparities Scholar by the National Center for Minority Health and Health Disparities at the National Institutes of Health. Dr. Gibbons has recently authored several books including eHealth Solutions for Healthcare Disparities and Handbook of Digital Homecare. He is the author of the healthcare Disparities Solutions Blog. Dr. Gibbons' work is leading the development of the emerging fields of Populomics, Consumer Health Informatics, and Culturally Informed Technology Design.

Dr. Gibbons obtained his medical degree from the University of Alabama. He then completed his residency training in Preventive Medicine, a molecular oncology research fellowship and earned a Master of Public Health degree focusing in health promotion among urban and disadvantaged populations all from Johns Hopkins University.

Disclosure: nothing to disclose.

Yvonne M. Hunt, Ph.D., M.P.H., is a Cancer Prevention Fellow in the Tobacco Control Research Branch within the Division of Cancer Control and Population Sciences at the National Cancer Institute. She holds a PhD in Clinical Psychology from the University of Illinois at Chicago. She also holds an MPH from the Johns Hopkins Bloomberg School of Public Health. Dr. Hunt's research interests lie broadly in the area of smoking cessation, with an emphasis on reducing disparities in tobacco-related morbidity and mortality. Much of her current research focuses on the population-level dissemination of cessation interventions via internet and mobile platforms; in particular, she is interested in how e-health technologies can improve the reach and efficacy of traditional smoking cessation interventions. Dr. Hunt has played a key role in the development, marketing, and evaluation of Smokefree Women, an NCI website that helps support both immediate and long-term needs of women as they quit smoking and remain nonsmokers. She is also a founding member of the Division of Cancer Control and Population Science's Social Media Interest Group, and serves as a liaison to the Tobacco Control Research Branch in the larger NCI-wide Social Media Interest Group.

Disclosure: nothing to disclose.

Jane Lincoln is a health educator with AARP in the area of multi-media, interactive tool design. As a member of the Health team in the Education & Outreach Department at AARP's national office, Jane works on bringing innovative health management tools to the public on AARP.org. She designed the Doughnut Hole Calculator and is currently working on a comparative effectiveness project. She's also redesigning the multimedia Caregiving Resource Center on AARP.org, and moderating & blogging at the AARP online community for caregivers. Her background is in psychosocial oncology, and her current interests include use of social media for health management, including mobile health, and health coverage education following passage of the new health law.

Disclosure: nothing to disclose.

Project Timeline

The Prospect for Web 2.0 Technologies for Engagement, Communication and Dissemination in the Era of Patient-Centered Outcomes Research (Eisenberg Center Conference Series 2010)

Sep 30, 2010
Topic Initiated
Sep 30, 2010
White Paper
Sep 30, 2010
Sep 30, 2010
Sep 30, 2010
Page last reviewed July 2019
Page originally created November 2017

Internet Citation: White Paper: Realizing the Promise of Web 2.0: Addressing Health Disparities in Vulnerable Populations (Session III). Content last reviewed July 2019. Effective Health Care Program, Agency for Healthcare Research and Quality, Rockville, MD.

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