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Effective Health Care Program

The Prospect for Web 2.0 Technologies for Engagement, Communication and Dissemination in the Era of Patient-Centered Outcomes Research

Series Overview

The Eisenberg Center convenes scientific meetings for the discussion of state-of-the-art concepts in communication and medical decisionmaking. Experts in health communication, health literacy, shared decisionmaking, and related fields come together to produce high quality, scholarly white papers (and stakeholder commentaries) that offer insight into how state-of-the-art advances in medical science can be transformed into state-of-the-art clinical decisionmaking and improved health communication.

This conference took place on September 14, 2010, in Gaithersburg, Maryland. The conference explored the key tasks of the Effective Health Care (EHC) Program and proposed Web 2.0 solutions that can enhance public interaction throughout the research process, expand the dissemination of EHC Program products, increase the use of EHC Program materials at the point of care, and boost the comprehension and use of evidence among vulnerable and disparate populations.


  1. Realizing the Promise of Web 2.0: Marketing and Dissemination of Patient-centered Health Research
  2. Realizing the Promise of Web 2.0: Engaging Community Intelligence
  3. Realizing the Promise of Web 2.0: Addressing Health Disparities in Vulnerable Populations


The papers presented at the conference were published in the Journal of Health Communications.

Fordis M, Street RL Jr, Volk RJ, et al. The prospects for Web 2.0 technologies for engagement, communication, and dissemination in the era of patient-centered outcomes research: selected articles developed from the Eisenberg Conference Series 2010 meeting. J Health Commun 2011 Jul 29;16 Suppl 1:3-9. PMID: 21843092.

Hesse BW, O’Connell M, Auguston EM, et al. Realizing the promise of Web 2.0: engaging community intelligence. J Health Commun 2011 Jul 29;16 Suppl 1:10-31. PMID: 21843093.

Bernhardt JM, Mays D, Kreuter MW. Dissemination 2.0: closing the gap between knowledge and practice with new media and marketing. J Health Commun 2011 Jul 29;16 Suppl 1:32-44. PMID: 21843094.

Metzger MJ, Flanagin AJ. Using Web 2.0 technologies to enhance evidence-based medical information. J Health Commun 2011 Jul 29;16 Suppl 1:45-58. PMID: 21843095.

Roblin DW. The potential of cellular technology to mediate social networks for support of chronic disease self-management. J Health Commun 2011 Jul 29;16 Suppl 1:59-76. PMID: 21843096.

Gibbons MC, Fleisher L, Slamon RE, et al. Exploring the potential of Web 2.0 to address health disparities. J Health Commun 2011 Jul 29;16 Suppl 1:77-89. PMID: 21843097.