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Effective Health Care Program

Supporting Informed Decision Making When Clinical Evidence and Conventional Wisdom Collide

Series Overview

The Eisenberg Center convenes scientific meetings for the discussion of state-of-the-art concepts in communication and medical decisionmaking. Experts in health communication, health literacy, shared decisionmaking, and related fields come together to produce high quality, scholarly white papers (and stakeholder commentaries) that offer insight into how state-of-the-art advances in medical science can be transformed into state-of-the-art clinical decisionmaking and improved health communication.

This conference took place on September 13, 2012, in Rockville, Maryland. Presenters and discussants examined, using examples from their professional experiences, where evidence and conventional wisdom collide and what has been learned that can inform communication strategies for the translation, dissemination and integration of evidence in support of clinical decisionmaking.


  1. Addressing Tensions When Conventional Wisdom, Clinical Policy/Practice, and Evidence-Based Care Collide
  2. Addressing Tensions When Popular Media and Evidence-Based Care Collide
  3. Addressing Tensions When Social/Family Support and Evidence-Based Care Collide


The papers presented at the conference were published in BMC Medical Informatics and Decision Making.

Volk RJ, Street R, Smith QW, et al. Supporting informed decision making when clinical evidence and conventional wisdom collide: papers developed from the Eisenberg Center Conference Series 2012. BMC Med Inform Decis Mak. 2013 Dec 6;13(Suppl 3):S1. DOI: 10.1186/1472-6947-13-S3-S1.

Santa JS. Communicating information about “what not to do” to consumers. BMC Med Inform Decis Mak. 2013 Dec 6;13(Suppl 3):S2. DOI: 10.1186/1472-6947-13-S3-S2.

Schwitzer G. Addressing tensions when popular media and evidence-based care collide. BMC Med Inform Decis Mak. 2013 Dec 6;13(Suppl 3):S3. DOI: 10.1186/1472-6947-13-S3-S3.

Jensen JD, Krakow M, John KK, et al. Against conventional wisdom: when the public, the media, and medical practice collide. BMC Med Inform Decis Mak. 2013 Dec 6;13(Suppl 3):S4. DOI: 10.1186/1472-6947-13-S3-S4.

Kravitz RL, Bell RA. Media, messages, and medication: strategies to reconcile what patients hear, what they want, and what they need from medications. BMC Med Inform Decis Mak. 2013 Dec 6;13(Suppl 3):S5. DOI: 10.1186/1472-6947-13-S3-S5.

Siminoff LA. Incorporating patient and family preferences into evidence-based medicine. BMC Med Inform Decis Mak. 2013 Dec 6;13(Suppl 3):S6. DOI: 10.1186/1472-6947-13-S3-S6.

Sanders Thompson VL. Making decisions in a complex information environment: evidential preference and information we trust. BMC Med Inform Decis Mak. 2013 Dec 6;13(Suppl 3):S7. DOI: 10.1186/1472-6947-13-S3-S7.